Coca-Cola sought to celebrate its ongoing support of the FIFA World Cup 2018 by offering football fans a unique and immersive experience with an Augmented Reality (AR) activation. This innovative campaign gave fans the rare opportunity to virtually play alongside Switzerland’s football star, Xherdan Shaqiri, in an interactive setting. The activation was set up in Zurich Central Station, utilizing cutting-edge creative technology to bring the event to life.

To execute the experience, custom AR technology was designed to seamlessly integrate real-time interactions with pre-recorded footage of Shaqiri. The football star was filmed in front of a green screen, performing skillful moves that were later adapted into the AR environment. As fans stepped into the activation zone, they were greeted with a virtual Shaqiri demonstrating his football finesse. Following his display of skill, Shaqiri gestured to participants, inviting them to engage in a friendly football match where they could take a few shots against him.

The experience was designed to leave participants with a tangible memento. At the conclusion of the interaction, fans were encouraged to take a photo capturing their moment with Shaqiri. They were then prompted to enter their details to receive a digital copy of the photo, along with the chance to win an official FIFA World Cup Match Ball. This additional incentive amplified excitement and ensured participants would remember the brand and the event long after leaving.

Over the course of the activation, which ran for two separate days a week apart, more than 1,000 interactions were recorded. The event successfully engaged fans, creating buzz and positive associations with Coca-Cola’s sponsorship of the FIFA World Cup. Brand ambassadors were also present throughout the activation, offering Coca-Cola products to participants, further enhancing the overall brand experience.