Creativity 26 Dec 2023 The art of joy and excitement in outdoor advertising There's a Japanese phrase that means "heart-pumping excitement" or "thrilling sensation", and tt's often used to describe the feeling of… mymatedan
Creativity, Technology 16 May 2023 Unlocking the Power of OOH: There Is No Creative Effectiveness without Media Effectiveness As a creative-minded professional, I acknowledge that 'creative effectiveness' alone is only half the battle for a truly successful campaign.… mymatedan
AI, Creativity, Production, Technology 02 Jun 2021 Creative Personalisation of Ads – and scale? There are one or two things I hear on an all too regular basis in our industry… and the worst… mymatedan
Creativity, Production, Technology 20 May 2020 Sending Love The largest user-generated execution ever for digital OOH, the campaign encouraged participants to send love to those in places they… mymatedan
Creativity, Production, Technology 01 Jan 2019 TECHBYTES – REVIEWING 2018 AND LOOKING AHEAD TO 2019 This article appeared in Martech series which I wrote when with Grand Visual just before we were acquired by Talon.… mymatedan
