AI, Awards, Creativity, Leadership 05 May 2026 How OOH Trailblazers are Redefining Creativity In the run up to Cannes 2026 and having had the year of having some headspace to reflect on our… mymatedan
AI, Production, Technology 10 Feb 2025 Creativity & AI. Will it eat us or feed us? In the ever-evolving landscape of marketing, advertising, and creative storytelling the integration of AI into creative campaign development and production… mymatedan
AI, Production, Technology 26 Oct 2024 Gen AI in DOOH and OOH Generative AI applications have the potential to lead to a period of growth for media and a new golden age… mymatedan
AI, Creativity, Technology 26 May 2024 Dynamic Creative Optimization (DCO) Strategies for Digital Out-of-Home (DOOH) Campaigns Between 5 and 7% of all DOOH campaigns are being served dynamically and more if you consider the tactical linear… mymatedan
AI, Creativity, Production, Technology 02 Jun 2021 Creative Personalisation of Ads – and scale? There are one or two things I hear on an all too regular basis in our industry… and the worst… mymatedan
