Creativity, Leadership, Production, Technology 03 Mar 2025 Embracing the Experience Economy Phone eats first”—this is what someone shouted at me as I was about to tuck into a beautiful plate of… mymatedan
AI, Production, Technology 10 Feb 2025 Creativity & AI. Will it eat us or feed us? In the ever-evolving landscape of marketing, advertising, and creative storytelling the integration of AI into creative campaign development and production… mymatedan
Creativity, Production, Technology 28 Jan 2025 Make IT Work OOH While creativity and ideas are at the heart of every successful campaign, the technical side of bringing the ideas to… mymatedan
AI, Production, Technology 26 Oct 2024 Gen AI in DOOH and OOH Generative AI applications have the potential to lead to a period of growth for media and a new golden age… mymatedan
Creativity, Technology 31 Jul 2024 The attention Olympics: How brands can win gold capturing consumer attention using OOH This article appeared in the DRUM. Dan Dawson shares how you can find more mindful and entertaining ways to capture… mymatedan
Awards, Creativity, Leadership, Technology 25 Jul 2024 The Future of Out-of-Home Advertising with Technology and Creativity “We’re really lucky to work with this canvas because it’s highly public, it’s visible and it’s newsworthy” Dan Dawson joined… mymatedan
AI, Creativity, Technology 26 May 2024 Dynamic Creative Optimization (DCO) Strategies for Digital Out-of-Home (DOOH) Campaigns Between 5 and 7% of all DOOH campaigns are being served dynamically and more if you consider the tactical linear… mymatedan
Creativity, Technology 16 May 2023 Unlocking the Power of OOH: There Is No Creative Effectiveness without Media Effectiveness As a creative-minded professional, I acknowledge that 'creative effectiveness' alone is only half the battle for a truly successful campaign.… mymatedan
AI, Creativity, Production, Technology 02 Jun 2021 Creative Personalisation of Ads – and scale? There are one or two things I hear on an all too regular basis in our industry… and the worst… mymatedan
Creativity, Production, Technology 20 May 2020 Sending Love The largest user-generated execution ever for digital OOH, the campaign encouraged participants to send love to those in places they… mymatedan
