Creativity, Leadership, Production, Technology 03 Mar 2025 Embracing the Experience Economy Phone eats first”—this is what someone shouted at me as I was about to tuck into a beautiful plate of… mymatedan
AI, Production, Technology 10 Feb 2025 Creativity & AI. Will it eat us or feed us? In the ever-evolving landscape of marketing, advertising, and creative storytelling the integration of AI into creative campaign development and production… mymatedan
Creativity, Production, Technology 28 Jan 2025 Make IT Work OOH While creativity and ideas are at the heart of every successful campaign, the technical side of bringing the ideas to… mymatedan
AI, Production, Technology 26 Oct 2024 Gen AI in DOOH and OOH Generative AI applications have the potential to lead to a period of growth for media and a new golden age… mymatedan
Creativity, Production 03 May 2024 Creativity is the key to unlocking the power of DOOH Creativity is the key to unlocking the potential of Digital Out-of-Home (DOOH) advertising by revolutionizing our urban landscapes with dynamic… mymatedan
Creativity, Production 06 Feb 2024 The Experience Economy I recently read with great interest the recent news of the how the high street and shopping habits of consumers… mymatedan
AI, Creativity, Production, Technology 02 Jun 2021 Creative Personalisation of Ads – and scale? There are one or two things I hear on an all too regular basis in our industry… and the worst… mymatedan
Creativity, Production, Technology 20 May 2020 Sending Love The largest user-generated execution ever for digital OOH, the campaign encouraged participants to send love to those in places they… mymatedan
Creativity, Production, Technology 01 Jan 2019 TECHBYTES – REVIEWING 2018 AND LOOKING AHEAD TO 2019 This article appeared in Martech series which I wrote when with Grand Visual just before we were acquired by Talon.… mymatedan
