Creativity, Leadership

20 May 2026

The Brief Didn’t Say OOH… So Why Did It End Up There?

A number of years ago, I attended a sprawling, caffeine-fuelled all-agency-all-morning briefing session. The client’s marketing team outlined their ambitious…

mymatedan

AI, Awards, Creativity, Leadership

05 May 2026

How OOH Trailblazers are Redefining Creativity

In the run up to Cannes 2026 and having had the year of having some headspace to reflect on our…

mymatedan

Creativity, Leadership, Production, Technology

03 Mar 2025

Embracing the Experience Economy

Phone eats first”—this is what someone shouted at me as I was about to tuck into a beautiful plate of…

mymatedan

AI, Production, Technology

10 Feb 2025

Creativity & AI. Will it eat us or feed us?

In the ever-evolving landscape of marketing, advertising, and creative storytelling the integration of AI into creative campaign development and production…

mymatedan

Creativity, Production, Technology

28 Jan 2025

Make IT Work OOH

While creativity and ideas are at the heart of every successful campaign, the technical side of bringing the ideas to…

mymatedan

AI, Production, Technology

26 Oct 2024

Gen AI in DOOH and OOH

Generative AI applications have the potential to lead to a period of growth for media and a new golden age…

mymatedan

Creativity, Technology

31 Jul 2024

The attention Olympics: How brands can win gold capturing consumer attention using OOH

This article appeared in the DRUM. Dan Dawson shares how you can find more mindful and entertaining ways to capture…

mymatedan

Awards, Creativity, Leadership, Technology

25 Jul 2024

The Future of Out-of-Home Advertising with Technology and Creativity

“We’re really lucky to work with this canvas because it’s highly public, it’s visible and it’s newsworthy” Dan Dawson joined…

mymatedan

Creativity, Leadership

12 Jun 2024

Cannes 2024 – Contenders Ready….

Dan Dawson and his Behind the Billboard co-host Hugh Todd discuss the best OOH work over the last year and…

mymatedan

AI, Creativity, Technology

26 May 2024

Dynamic Creative Optimization (DCO) Strategies for Digital Out-of-Home (DOOH) Campaigns

Between 5 and 7% of all DOOH campaigns are being served dynamically and more if you consider the tactical linear…

mymatedan