Creativity, Production

06 Feb 2024

The Experience Economy

I recently read with great interest the recent news of the how the high street and shopping habits of consumers…

mymatedan

Creativity

26 Dec 2023

The art of joy and excitement in outdoor advertising

There's a Japanese phrase that means "heart-pumping excitement" or "thrilling sensation", and tt's often used to describe the feeling of…

mymatedan

Creativity, Technology

16 May 2023

Unlocking the Power of OOH: There Is No Creative Effectiveness without Media Effectiveness

As a creative-minded professional, I acknowledge that 'creative effectiveness' alone is only half the battle for a truly successful campaign.…

mymatedan

Leadership

22 Nov 2022

Bossing It! – With Dan Dawson

This piece first appeared on LBB  LBB> What was your first experience of leadership? Dan> One of my earliest professional…

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AI, Creativity, Production, Technology

02 Jun 2021

Creative Personalisation of Ads – and scale?

There are one or two things I hear on an all too regular basis in our industry… and the worst…

mymatedan

Creativity, Production, Technology

20 May 2020

Sending Love

The largest user-generated execution ever for digital OOH, the campaign encouraged participants to send love to those in places they…

mymatedan

Awards, Leadership

25 Jun 2019

The Cannes Lions Outdoor Jury 2019

It was a great privilege to be the UK creative industry representative on this year’s Outdoor Lions jury.  To work alongside fellow…

mymatedan

Creativity, Production, Technology

01 Jan 2019

TECHBYTES – REVIEWING 2018 AND LOOKING AHEAD TO 2019

This article appeared in Martech series which I wrote when with Grand Visual just before we were acquired by Talon.…

mymatedan

Leadership, Technology

12 Nov 2018

Blockchain – An OOH opportunity?

This first appeared in ExchangeWire on 30th October 2018 Dan Dawson, Chief Creative Officer at Grand Visual, explains how blockchain technology could…

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